Using Your Fax Machine To Make Money

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HOW TO TURN YOUR FAX MACHINE INTO A MONEY MACHINE!

Introduction

Fax technology has been one of the greatest innovations since the telephone. Sometimes called “telecopying,” a fax is the telephonic transmission of scanned-in printed material (text or images), usually to a telephone number associated with a printer or other output device. The original document is scanned with a fax machine, which treats the contents (text or images) as a single fixed graphic image, converting it into a bit map (digital image format). In this digital form, the information is transmitted as electrical signals trough the telephone system. The receiving fax machine reconverts the coded image and prints a paper copy of the document. Another alternative to using a fax machine to send and receive faxes is a fax/modem. Fax modems allow users to send and receive faxes just like they were sending and receiving with a regular fax machine. Almost all modems manufactured today are capable of sending and receiving fax data. Fax/modem software generates fax signals directly from disk files or the screen. Even if a document is text only, it is treated by the computer as a scanned image and is transmitted to the receiver as a bit map. Faxing a message on-line works well if the recipient wants only to read the message. However, if the document requires editing, it must be converted into ASCII text (most common file format for text) by an OCR (Optical Character Recognition) program, or it must be retyped manually into the computer. A more efficient method of sending documents that require modification is through the electronic mail (e-mail) system. E-mail files are already ASCII text so they can be edited immediately in any text editor or word processing program. The Internet now provides a new and cheaper way to send faxes in some cases. A number of free and commercial companies provide arrangements for using the Internet rather than the public telephone system for most or part of the path to the fax point. Some services also provide the ability to broadcast a fax to multiple addresses. You can also create what is known as “Groups” or Fax Distribution Lists on your computer if you have a fax software program loaded on your computer. Once a fax distribution list is created on a PC, you can literally fax thousands of people the same message. A New Way to Direct Market Faxing is an economical alternative for making contacts via postal mail. It’s savings on postage and resources that can allow any business with a marketing campaign to reach more people for their advertising dollar. When marketing letters and flyers are faxed, the only cost incurred by the marketer is long distance. Connectivity advancements have made fax connections even more economical since they allow for quicker transmission speeds, which lower time spent per fax call and long distance time proportionately. By compiling fax lists you can deliver marketing letters and fliers that describe what you are selling to thousands of businesses overnight. This manual covers the ins and outs of delivering marketing messages via fax that could allow you to turn your fax machine into a money machine! Not only will you be able to fax your solicitations, you will also be able to accept orders via fax!